Diploma in Marketing Diploma in Marketing

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Key Information for Students

Entry Requirements

Minimum requirement

50 credits NCEA Level 2 or above (specific subjects apply). If English is not your first language, IELTS 6.0 Academic (no lower than 5.5 in any band).

Any minimum or preferred criteria for entry to this qualification.

Detailed requirements

Click here for more information on any additional entry criteria for this qualification.

Duration

The minimum amount of time it takes to complete this qualification.

Tuition Fees

Student fees

Annual: - Total Qualification:
The annual and total qualification tuition fees payable by a student to study this qualification, additional to what the government contributes. (These are averages based on recent course enrolments. Your fees may differ depending on your course selection.)

Government tuition subsidy

Annual: - Total Qualification:
The average annual and total amount paid by government towards the tuition fees for this qualification, additional to what the student pays. (These are estimates based on the fees subsidy paid by government to tertiary providers last year.)

Total

Annual: - Total Qualification:
The combined total of the annual and total amount paid by both student and government towards the tuition fees for this qualification. (These are estimates based on recent course enrolments and the fees subsidy paid by government to tertiary providers last year.)

For more infomation on Compulsory Student Services Fees, loans and allowances

Student Success

Successful course completion -

The percentage of students who successfully completed courses towards this qualification last year.

National Graduates Outcomes

3 years after completion

Earnings -

(lower quartile, median, upper quartile)
The median represents the middle value for all earnings of young graduates who completed a qualification in this subject area at this level nationally. Earnings do not relate specifically to graduates who completed qualifications at this TEO. The upper and lower quartile values represent the one quarter point and three quarters point for earnings. Half of all graduates had earnings within this range.

In employment -

This percentage relates to young graduates who completed a qualification in this subject area at this level nationally and does not relate specifically to graduates who completed qualification at this TEO.

In further study -

This percentage relates to young graduates who completed a qualification in this subject area at this level nationally and does not relate specifically to graduates who completed qualification at this TEO.

Content

Learn about consumer behaviour and explore creative communication with our diploma, for an exciting future in marketing.

This programme is designed to give you a sound knowledge and skill base in marketing where you will learn about the many influences and impacts on consumer behaviour and how to apply marketing principles using real world examples. We teach you the value of research and the techniques for producing quality reports and communication documents using proven marketing tools.

Credit recognition

Credit recognition is available for this programme; if you have related skills, knowledge and/or experience, it may count towards part or even all of the qualification.

To learn more about credit recognition please see our Centre For Assessment of Prior Learning.

Programme structure

To complete this Diploma you are required to complete a minimum total of 120 credits. Please browse the guide below to view the course options currently available within this qualification.

Core courses
Elective Courses

To be a full time student you need to maintain a workload of 120 credits per year. We recommend you talk with us to ensure you choose electives to benefit your future career.

Entry requirements

Academic requirements
  • 50 credits at Level 2 or above with at least 12 credits in each of three subjects including a minimum of 8 literacy credits at Level 2 or higher in English or Te Reo Maori; 4 credits must be in reading and 4 credits must be in writing. The literacy credits will be selected from a schedule of approved achievement standards and unit standards.

  • and a minimum of 14 numeracy credits at Level 1 or above in mathematics (or Pangarau) on the National Qualifications Framework.

Alternative requirements
  • Equivalent relevant business experience.

Additional requirements
English requirements
  • If English is not your first language you may also be required to provide evidence of your English language skills. If you have no evidence of your English language skills and are a New Zealand citizen or permanent resident, contact us for an assessment.

    Note: If you have achieved NCEA Level 3 University Entrance requirements you are not required to provide evidence of English Language Skills.

OVERALL IELTS REQUIREMENTS

6.0 ACADEMIC

SPEAKING

5.5

READING

5.5

WRITING

5.5

LISTENING

5.5
Acceptable Alternatives Chart
PROGRAMME CODE: CH3771
LEVEL: 5
CREDITS: 120
COMMENCES: February, July
APPLICATION DUE:
Domestic: Received all year
International: 22 January for February start; 23 June for July start
ANNUAL FEES:
Domestic: $3,295 - $3,845
International: $18,400
LOCATION: Christchurch - Madras Street, Ashburton, Timaru, Oamaru
PART-TIME AVAILABILITY:
ADDITIONAL COSTS: Advised before enrolment

Next steps

To apply for this programme please:

  • complete an Admission and Enrolment Form or an International Application Form

If you don't meet the criteria for entry into this programme, we can help you meet entry level with our foundation and bridging programmes.

Alternatively, if you feel you have gained your learning through on the job experience talk to us about recognition or assessment of prior learning .

Application documents

Career opportunities

With this diploma you may be employed as a marketing assistant and other administration roles or customer sales and sales support working in the marketing divisions of many industries or you may wish to consider careers in tourism, publishing, advertising and public relations. As you gain further experience this could lead to management roles in brand, product or marketing management.

Study pathways

Following on from this diploma you might choose to take on further studies. This qualification will give you entry and credit recognition for a business degree or with one year of further study you can complete the NZ Diploma in Business.

Recommended school subjects

  • English
  • Mathematics
  • Computing / ICT